Global Marketing Management: Case Readings
by Christopher A. Bartlett, John A. Quelch, Robert D. Buzzell
ISBN 13: 9780201542806
Format: Paperback (464 pages) Publisher: Addison Wesley Longman Publishing Co Published: 12 Dec 1991 Other Format: Paperback
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The Individualized Corporation: A Fundamentally New Approach to Management
by Sumantra Ghoshal, Christopher A. Bartlett
ISBN 13: 9780887308314
Format: Paperback (368 pages) Publisher: HarperBusiness Published: Mar 1999
Transnational Management: Text, Cases & Readings in Cross-Border Management: Text, Cases and Readings in Cross-border Management
by Sumantra Ghoshal, Christopher A. Bartlett, Paul W. Beamish
ISBN 13: 9780071259156
Format: Paperback (822 pages) Publisher: McGraw-Hill Higher Education Published: 01 Feb 2007 Other Format: Paperback
by Christopher A. Bartlett,Sumantra Ghoshal,Paul W. Beamish
ISBN 13: 9780073101729
Format: Hardcover (840 pages) Publisher: McGraw-Hill Higher Education Published: 01 Dec 2006